MAY 13, 2026
Why Companies Pay $1,000 Per Pound for Championship Cheese
Every two years, something remarkable happens in Madison, Wisconsin. Technology companies, equipment manufacturers, and ingredient suppliers gather to bid hundreds, sometimes over a thousand, dollars per pound for cheese. Not just any cheese, mind you, but the technical masterpieces that emerge from the World Championship Cheese Contest. While you can walk into Murray's Cheese at City Market here in Pagosa Springs and buy excellent cheese for $15 to $30 per pound, these corporate bidders are playing an entirely different game.
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